EXPERIENTIAL
MARKETING
We Create Moments
Experiential marketing goes beyond simple traditional advertising tactics. It’s a way to delight current and potential customers and build relationships through an immersive branded experience. Drive awareness, highlight your brand identity, launch and demonstrate a product or service, sample goods or generate leads through a variety of physical approaches. Let us make event and experiential marketing a part of your marketing mix.
At Polite Society, we know personal interactions are irreplaceable. But building meaningful bonds with your audience requires a lot of thought and effort to remain authentic. Our years of expertise in experiential marketing and event management make it so you don’t have to do the heavy lifting alone. We coordinate, plan, produce and perfect every vital detail to ensure a smooth run of show. From Instagrammable moments to full build outs, we love delivering unique experiences to your audience.
Branded Activations & Experiences
Activation marketing is a great way to position yourself in front of new audiences and reinforce your relationship with existing ones. Many consumers are seeking exclusive experiences that reach beyond passive marketing. Instead, we seek to give your audience moments they will want to share with others and organically create buzz about your brand. Seize the opportunity to interact directly with people and let them connect with your unique values. We want you to stand out from the competition through authentic and personal engagement with your audience.
Tell us your goals for your next activation and we will develop a concept for a budget that fits your needs. Handling materials production, day-of management, staffing, talent, catering or procurement are all part of the process. We’ll handle all the details so you don’t have to. For your next brand activation, pop-up community event, or conference, we’re here for you from start to finish.
Why use activation marketing?
Fun and memorable brand experiences:
Day-of Management
Staffing
Procurement
Marketing and Promotion
Consultation
Conceptual Development
Activation Planning
Materials and Production
New Belgium Brewing - Bringing a Glitter Garden to Life in the Pridefest Beer Garden
THE CHALLENGE:
With a very short timeframe before the event, New Belgium approached us with an idea to activate the beer garden at Seattle Pridefest. As the major beer sponsor they wanted to make sure that their brand was represented in a special way to attendees. Their concept was to invite people to have their hair glittered in an immersive branded pop-up environment.
OUR APPROACH:
We created our design in Sketchup and made our materials list for the construction. A few days of painting and glittering the exterior and it was ready for action! We brought the pieces to the beer garden and assembled the entire structure on site. We provided staffing for the glitter artists as well as two brand ambassadors who handed out branded swag and flower necklaces to guests. We put the finishing touches on the activation with some wisteria vines and framed photos from past Pride Parades.
OUTCOME:
The Glitter Garden was a huge hit. People queued in long lines for a chance to enter the booth and get their glitter. We made sure they were able to sample New Belgium’s beer offerings while they were there as well. People raved about the experience and said they hoped that we would be back next year. And above all, New Belgium was thrilled with the success of the experience. See more about this fun project in our blog section!
Street Teams
Bring your product, event, or message face to face with your audience. Employ direct engagement with new customers through product sampling, demonstrations, swag giveaways, informational flyering and more. This interactive marketing strategy features on-site check-in, photo documentation and post-activation reporting.
At Polite Society we have years of experience creating and executing in-person experiences for your target audience. We craft and manage interactive events that bring your product, upcoming event, or message to life in a memorable way. This is a powerful way to connect directly with potential customers and get them excited about your brand.
Studies have shown that street teams, sampling opportunities, and brand ambassadors are highly effective in driving brand awareness, engagement, and purchase intent. According to a study conducted by Brigham Young University, free samples increase sales even more than passive in-store promotions and displays, and are evident in both immediate and extended time frames. We have leveraged this strategy to achieve results for clients, by developing memorable street team campaigns that fostered direct connections with their target audience.
We prioritize a responsibility in our experiential marketing programs. Our street teams are experienced, communicative, and represent your brand with care. Additionally, we ensure all activities comply with local regulations and prioritize a positive experience for both the brand and the public.
The benefits of using street teams
Direct Customer Connections: Our street teams facilitate interactive experiences that allow you to connect with potential customers on a personal level, fostering brand loyalty and positive word-of-mouth promotion.
Engaging Activities: From product sampling and demonstrations to creative giveaways and informative flyering, we offer a variety of tactics to capture attention and generate excitement for your brand.
Measurable Results: We provide comprehensive campaign reporting, including on-site check-in data, photo documentation, and post-activation reports to track engagement and measure the success of your street team initiative.
Kick off your interactive brand campaign today
Hand-to-hand Flyering
Brand Ambassadors
Product Sampling
Product Demonstration
Lead Generation
Booth Staffing
Field Management
Brand Education
Swag Production
Program Development
Custom Materials
Reporting
COVID-19 POLICY
NW Polite Society adheres to any local rules and regulations regarding combatting the spread of COVID-19. We ensure that our staff are fully vaccinated and are masked at all times when and where required to ensure safety standards are met in all face-to-face situations.