NÜTRL SELZTER: TWIXMAS EVENT PRODUCTION
In late 2022 we were approached by Anheuser-Busch, a wild-posting client of ours, to create a community-focused event around the holiday season. They wanted to put their new American product, NÜTRL, a vodka seltzer beverage in front of a group of local influential people that would help spread buzz about the brand. We came up with an idea that would do just the trick.
With AB’s blessing we partnered with two local nonprofits, Sonic Guild and One Reel, to produce a memorable event centered around the beverage release. Sonic Guild was able to team us up with two great local music acts to perform at the event, and One Reel provided a stellar art gallery space in which to host it. We provided the rest!
With very short notice we put together a list of invitees and marketed tickets to the general public. We set up a stage and bar inside the gallery, with tasteful NÜTRL branding to remind guests of the evening’s sponsors. As soon as the doors opened people started rolling in.
Getting people to try the drinks ended up not being a very tall task; NÜTRL was a huge hit with attendees. People loved the fun flavors and classy look of the brand.
The music started with DJ Marco Collins and flowed into a melodic set by Bijoux before Chong the Nomad brought the house down with her high-energy performance.
The night was a tremendous success and we hope to partner with NÜTRL again in the future for more fun events! People didn’t want to leave when the show ended. It was a very memorable way to close out 2022 with friends and fun.
