ACI Mural Installation: Rethinking Traditional Street Marketing Tactics

We are no strangers to the use of wheat paste as a street marketing standard. It has been our go-to medium for installing posters outdoors for years. However, when ACI Mechanical and HVAC Sales approached us with an opportunity to decorate their new warehouse and office in Portland, we had to consider every option for executing their idea. We were tasked with telling a visual story of the company to liven up their space in a way that would reflect their character and values to visitors.

After weeks of designing the layout and planning the install methods, we found ourselves returning to the reliability of an old friend, wheat paste, to execute the vision. This project wasn’t going to be a simple wildposting install though. The final design came out to over 1,000 unique sheets and about 5,000 total pieces of paper, all to be arranged carefully so as to create a massive collage of local scenes and company memories that would adorn the interior of the ACI building. When it was complete, we had covered 3,000 square feet of wall space with an intricate array of enlarged black-and-white photos, and added colorful cutouts of local graffiti to bring a pop of color onto the backdrop.

The final effect brought the warehouse to life. The inside had been transformed from blank, unremarkable beige plywood into an enormous canvas of memories that completely encircled the office space. We found a way to turn our expertise in wheat pasting into an interior decorating tactic and got us to rethink how our materials could be used in new and exciting formats. With a lot of wheat paste, a vision, and plenty of planning we had turned the ACI office into a space that the employees couldn’t wait to show off.

Watch us in action putting the final touches on this great project in the video below! See the rest of the project on our Youtube page here: https://www.youtube.com/channel/UCT71YYbMOUqR-AA6zJFyDDw