It seems as if the world is in a constant state of disruption these days. It doesn’t matter if it’s how you buy clothes, go on dates, or where you stay when you travel…we’re not in Kansas anymore – car sharing services are here to stay.
One of the most exciting parts of this trend is a move away from car ownership. Why pay so much money to buy, repair, insure and fill with gas a car that sits around waiting for you most of the day like a lethargic dog on the front porch?
BMW’s new car sharing service ReachNow came to Seattle last year. Northwest Polite Society was proud to help launch them into the Seattle market. We oversaw and activation that had 20 of their branded vehicles caravanning around Seattle in an eye-catching parade that helped put them on the map with Seattle drivers.
More recently, we’ve been overseeing an Out Of Home campaign that encourages Reach Now drivers to use their vehicles to come to Capitol Hill on weekends to see live music and have VIP parking to drop off their cars. This is total rock star treatment! Polite Society created a campaign that utilized different out of home and poster distribution tools including Wild Posting, pole posters, wheat pasting, and retail placements spread out over 4 weeks. ReachNow just signed up for another four weeks as they expand this program to Ballard.
We can activate brand campaigns faster than you can say “Oh my god, the client wants this up when?”
Whether you’re a brand, agency, promoter or something completely different. Give us a shout. Help is on the way!