Case Study: MoPOP

  1. Major Seattle based cultural center wanted to expand its demographic reach by appealing to 18-35 year olds in a credible way.

  2. Northwest Polite Society developed and executed multi-week wild posting campaigns in urban areas where 18-35 year olds live work and play.

  3. “Including NWPS in our marketing mix increases the visibility of our advertising campaigns and helps us to achieve greater audience reach.”
    -Jessica Toon, Director of Marketing and Audience Development